Founder profile
Adriana Romero
CEO & Founder, SD Royalty Events | Co-owner, San Diego Limo Boss
Adriana leads SD Royalty Events and co-owns San Diego Limo Boss.
Our story
Produce the feeling.
The best events feel generous: beautifully considered, easy to enter, and full of room for the people who matter.
SD Royalty Events brings a producer’s eye and a hospitality mindset to trade shows, expos, corporate events, and organizational gatherings. We help teams keep the moving parts clear and the guest experience polished.
Our work also spans day-of coordination, private celebrations, and luxury transportation through San Diego Limo Boss. The occasion changes. Our care for the details does not.
What we believe
The details are how people feel cared for.
Warmth over performance
Luxury is a thoughtful welcome, not a wall between you and the experience.
Clarity creates calm
A good plan lets you stay present, because someone trusted is watching the moving parts.
Every event is its own
We build around your people, your budget, and the feeling you want to carry home.
The people behind the details
Meet the Team
A close-knit team with a steady hand for every part of the celebration.
Founder profile
Hugo Paredes
CFO, SD Royalty Events | Owner, San Diego Limo Boss
Hugo oversees SD Royalty Events’ financial leadership and owns San Diego Limo Boss.
Team profile
Michell Montesinos
Event Operations & Administrative Coordinator
Supporting SD Royalty Events behind the scenes and on-site, Michell helps coordinate expos and events while managing administrative details, client communication, sales support, spreadsheets, and social media.
Featured in San Diego Media
As Seen On
Our events have been featured locally, including coverage from FOX 5 San Diego, KUSI News, Univision TV, The Localist San Diego, and more, along with Good Morning San Diego. But the best proof is still a room full of guests having a wonderful time.
We’ll continue adding YouTube media cards here as each link is confirmed.
Featured video
Univision San Diego — Summer Fiesta Quinceañera Expo & Open House 2026
Watch on YouTube
Featured video
A huge THANK YOU to @fox5sd for featuring our Annual Spring Showcase: Quince & Bridal Festival-EXPO!
Watch on YouTube
Featured video
San Diego’s Biggest Quinceañera EXPO 2025-Univision San Diego
Watch on YouTube
Featured video
San Diego’s Biggest Quinceañera Expo 2025-KUSI News
Watch on YouTube
Future media card 01
Fox 5 San Diego
YouTube link to be added
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KUSI News
YouTube link to be added
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Univision TV
YouTube link to be added